In which I am spammed by a Chiropractor

As my colleague Prof. Scalise likes to say, it’s stupid – and a little bit funny – when pseudoscience peddlers and scam artists try to use their nonsense on people that teach a class in fighting pseudoscience and scams. I got my first one today, in Twitter (of all places). A local chiropractor in Richardson, TX sent me a tweet today:

@drsekula drsekula Do you feel like you were ran over by a truck? Chiropractic care is your medication alternative!

To which I responded:

If I felt like I were run over by a truck, a real medical issue, I would go and see a real medical doctor. #FightPseudoscience

Here is a screen cap of the original tweet and the response. I really don’t expect them to say anything useful back; they will, in all probability, simply move on and find a sucker. I don’t expect them to respond; but, then, they probably didn’t expect me to respond either. So fair is fair.

Tweet spam!

Tweet spam!

Fake Medicine: Zicam

Author’s Note (2013/12/6): A commenter noted I was off by 10 in my extremely conservative upper limit on the mass of zinc present in a lozenge. However, that estimate was so conservative as to be ludicrous – it’s not based on homeopathy, which Zicam claims to use to prepare their lozenges. My more detailed calculation is more consistent with homeopathic dilution principles, and consistent with an independent computation, so nothing substantive changes in the math.


Homeopathy is sham medicine. Its techniques involve extreme dilution, so extreme that (according to all the established laws of mathematics, chemistry, and physics) there is often not a single molecule of the active ingredient left in the preparation. Homeopathic peddlers charge exorbitant prices for sugar pills and make almost a billion dollars a year from their efforts.

You may think that you have not, in fact, ever fallen for the homeopathic scam. Ever taken Zicam? Oops. You have fallen for it. Here’s why.

The claim that the producers of zinc-based cold remedies make is that zinc has been shown to shorten the duration of a cold, and by ingesting zinc in the early stages of a cold you do yourself some good. A review of zinc as a cold preventative or cold duration reduction strategy suggests there is merit to the claim. However, zinc has a flip-side. It can be dangerous in various ways to the body in significant doses [2], depending on how it is administered (e.g. nasally, orally), so it is possible to do a lot more harm than good.

But what of Zicam? Is it a legit means to introduce zinc into your system at the first sign of cold symptoms? Zicam says, right on the label, that they are a homeopathic preparation. Let’s consider the ingredients. Zicam claims to contain two forms of zinc (that sound like something out of “Life of Brian” – I have a gweat fwend in Wome!): Zincum Aceticum and Zincum Gluconicum. Anyone who has read an ingredient listed in the HPUS (the homeopathic ingredient formulary) will recognize the use of Latin-like wording.

However, a quick look at the AMOUNT of Zinc listed in each pill or strip reveals something strange – the dosage is not listed in milligrams (mg), as is common in actual medical preparations (so you can know the dose!), but instead in the homeopathic dilution scale: 1x and 2x. That means, for instance, that for every 1 part of zincum aceticum used in the preparation of, say, a lozenge, 10 parts of water are used as a diluting agent. Typically, then an eyedropper is used to extract a small sample from the dilution and that is then dripped into solution with the inactive ingredients, which then make up most of the pill/strip weight by mass.

In order to know exactly the dose of zinc, you have to know exactly the amount of material (in grams) against which it was diluted. We can’t know that from the label . . . or their website.

So can we estimate the amount of actual _zinc_ in each pill, lozenge, or strip? That’s nearly impossible to do, given the information they provide. But we can estimate. I weighed a Halls lozenge and found it to be about 4 grams (4g). Let’s assume a typical lozenge is about 5g of total mass. If we assume that the homeopathic dilution was done with the zinc against all the other ingredients, we can infer an upper limit on the amount of zinc in this lozenge. Since the zincum aceticum is 1x diluted, that means its mass is about 1/10th of the total mass of the lozenge, or about 500mg. The zincum gluconicum is about 1/100th of the total mass of the lozenge (2x), or about 50mg. That’s an upper limit, and given knowledge of the process of homeopathic dilution the above scenario is NOT how such a lozenge is actually made. Rather, an eye-dropper drop’s worth of a dilution of zinc and water is mixed onto each lozenge, or into the lozenge ingredients during preparation. Let’s analyze that more homeopathically consistent scenario.

According to pharmaceutical standards, a single “drop” is about 0.05mL [3]. Most of the mass of that drop will be water, not zinc, due to dilution; we can then safely estimate the mass of a drop of water to be about the mass of the water + zinc dilution. 0.05mL of water weighs 0.05g (water has a density of 1 g/mL at room temperature). Therefore, the zinc accounts for about 1/10th of that, maximum, per lozenge . . . or about 5mg per lozenge, maximum (0.5mg of the zincum gluconicum). I suspect that this is still an upper limit; the makers of Zicam say nothing about their manufacturing process, so for all we know they drip one drop into a big batch of inactive ingredients and stamp out 100 lozenges (or more) from that batch!

So, each lozenge of Zicam contains something like 5mg of zincum aceticum and 0.5mg of zincum gluconicum.

For comparison, your recommended daily allowance of zinc is about 15 mg. Non-homeopathic zinc preparations (lozenges) contains at least 100% of your daily dose of zinc in a single lozenge, and often more like 133% or 150%. This preparation is, at the very least, woefully lower than competing products.

To check my calculation, I searched on Google and found an LA Times post about this very issue. Quoting from the post:

Zicam RapidMelts, perhaps the most widely available homeopathic cold remedy, is sold at practically every drug store. According to the label, the single active ingredient, zincum gluconicum, has a 1X dilution. This means that one part of zincum gluconicum (a zinc compound) was diluted in 10 parts water before it was added to the lozenge. The label doesn’t say how much zinc is in the product, but a customer service representative reached by phone said each lozenge contains 10 mg. of zinc, a little less than you’d get from a typical multivitamin. [4]

But it gets worse.The zinc content of common foods is well-assessed [5]. You can easily get your daily allowance of zinc, or more than your daily allowance, simply by eating things you probably already eat: 3 ounces of beef will give you about 50% of your daily allowance; fortified, ready-to-eat cereals give you about 25% of your daily allowance – just have a bunch of cereal!; 8 ounces of yogurt will give you about the same!

So, should you spend money on zinc? Maybe. There is credible evidence that it can help alleviate a cold, but at the same time it has side effects (upset stomach, dry mouth, and even damage to smell if taken nasally) that can be as unpleasant as sneezing and coughing . . . if not more permanent than sneezing and coughing. You should talk to your doctor and see what they recommend.

What of Zicam? Don’t waste your money. They don’t tell you how much actual zinc is in the preparation, unlike the USDA (regarding food and nutrients) or even products sold at places like GNC (that list the dose in mg, as it should be listed). You need to study homeopathy and have good math and science skills just to estimate the amount, and that’s just an estimate. I consider my estimate of the maximum amount of zinc to be based on realistic assumptions, so you should expect that one dose of Zicam (e.g. a lozenge) has no more than the zinc you’re getting already from dairy, cereals, or meat. It certainly doesn’t provide anything close to your recommended daily allowance.

Based on this assessment, if you spend money on Zicam you’re throwing away money – just eat a bowl of fortified cereal or a bowl of yogurt.

Final Note – Price

Since sham medicine is fundamentally about you being scammed out of your money, here is the financial angle on this issue. A box of Zicam lozenges (25 per box) at Walgreens costs $10.99. A box of 48 non-homeopathic zinc lozenges containing 20mg of zinc per lozenge costs $11.99 at GNC. If we use the 10mg zinc/lozenge figure obtained by the writer for the LA Times Skeptical Medicine blog, then we can compute the price per mg of zinc in these two products:

  • Zicam is charging you 4.3 cents per mg of zinc
  • GNC is charging you 1.3 cents per mg of zinc

Zicam is making you pay 3.5 times MORE for the active ingredient than GNC. Now . . . go vote with your wallet.

Last update to this blog post: 8/27/16

Many of the comments of late have been anecdotal claims that Zicam “works for me”. The plural of “anecdote” is not “data,” and these comments are unscientific testimonials that I won’t any longer allow to be placed here. I’m ending comments on this blog post because, after 3 years, everything useful that could have been said has been said.







From the blog: 2012 in review

Here is a review of my favorite “blog moments” from 2012. Here’s to many more adventures of my pet hamster in 2013. I better have a bunch . . . otherwise, why write at all?

Favorite Photos

Here are some of my favorite photos from the year.

Assessing Claims

In 2012, I taught SMU’s Cultural Formations B/Physics 3333 with my colleagues and friends, Profs. Cotton and Scalise. In an attempt to hone my own “claim assessment” skills, I tried to practice what I was preaching when it came to claims that can be scientifically assessed. Here are a few of my favorites:

  • An Epidemic of Gohmert-Barber Syndrome: so many people said so many stupid and hateful things in the wake of a number of high-profile, violent public shootings, that Prof. Scalise and I named the problem: Gohmert-Barber Syndrome. What started as a way to collect a few stupid people’s really tasteless opinions turned into a soul-sucking documentary of the darkest corners of malignant thought in America. Do not enjoy this, and please use it as a cautionary tale for your children.
  • Tim Tebow – is he really as good as people thought? (spoiler alert: no)
  • An Analysis of Attacks on Science: what is meant by “criticizing scientific weaknesses,” in reality vs. in attempts to pass laws to weaken science education
  • Anti-vaccination messages on airplanes? Here is my open letter to American Airlines, which originally planned to publish anti-vaccination nonsense on their airline media services. They later, under strong criticism, chose to NOT publish this life-threatening nonsense.
  • No GMOs in my food! Since humans began agriculture, we’ve been genetically modifying food. We didn’t know that this is what we were doing until the late 1800s, when genetics was discovered, but we’d been doing it all along. Here is some anti-GMO nonsense from 2012.
  • The hCG Liet – when a diet is based on a lie, it’s not only stupid – it’s unethical and dangerous. The hCG Liet is a good example.
  • In response to an evidence-free discussion of vaccines and autism on Facebook, I put together this resource: do multiple vaccinations cause autism? (spoiler alert: no)
  • Prof. Scalise and I disprove homeopathic medicine as actual medicine by overdosing on it. Since we don’t know how to overdose on a medicine based on “dilution = potency,” he licks one pill and I down a whole bottle.
  • The “Ford Dealer Email” chain message: is it possible that a single woman at a single car dealership getting $3250/month from Federal assistance represents the root of all Federal spending problems? Is the story even true? Even if its true, can the author’s conclusions be correct? (spoiler alert: no to many of these)

Politicians say the DUMBEST things

It’s cliché. Here are a few of my favorites.

Great Moments in the Use of Science!